Rochus Mummert Executives

Product Marketing Manager IIoT (m/f/d)

European HQ of privately held Asian Hidden Champion is looking for Hands-on expert in IIoT

In order to grow the existing business substantially, the future Product Marketing Manager IIoT is looked for.

Projektnummer RDE19229h
Branche Dienstleistungen
Region Süd
Personalberater/in Rainer Decker

Ihr/e Ansprechpartner/in

Tel.: +49 (0)89 – 64 27 05 –58
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Standort Personalberatung München

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    Über das Unternehmen

    European HQ of privately held Asian Hidden Champion

    Our client is an Asian privately held group of companies which serves the IoT and automation industries with technologically outstanding products and services worldwide. Products and solutions connect devices with networks and clouds, enabling users (men and machines) to communicate fast and safe in all technical environments. The company has grown steadily over the last decades, increasing market share and financial success respectively. It is working throughout the triad markets using own and distributors’ structures. The total revenue accounts for about 300m Euros, whereas 1/3 is gained in the European markets. The group wants to accelerate the growth, participating in the vast development of specific market segments, especially in Europe and Asia. The European HQ is located in Munich/Germany with affiliated structures in France and Great Britain. It accounts for roughly 1/3 of the total business. In the future, the German organization has to serve as a foothold in the industrial automation business including the multiple national research and development facilities and initiatives in this field. Today, the European structure comprises sales (distributors and key accounts), marketing, application engineering as well as a service/repair unit.


    Hands-on expert in IIoT (products, services, solutions)

    The purpose of this position is to communicate the value of the client’s IIoT portfolio, and why it’s important to their customers’ business. You will be responsible for defining and documenting the market positioning of the client’s IIoT portfolio for the European market, working closely with the client and partner sales teams to communiacte strategic positioning, receive feedback about about market needs and competition. You will create messages for customers that explain the benefits of product features, and compelling stories for demos, trainings, collateral content in order to grow the sales funnel and increase win rate. Your responsibility also covers delivery of presentations and demos at trade shows and webinars, adaption of global product marketing strategy to the European market and working with Marketing Communications team to integrate the client’s IIoT value proposition into all marketing activities. In any case you know your product, customers, markets, industries, applications and competition better than anyone else.

    Erfahrung und Kompetenzen

    Academically trained person with 5 years of working experience in B2B product marketing with proven success in crafting messages

    You are an academically trained individual (bachelor’s degree in computer science / engineering or equivalent combination of education and experience) with at least 5 years of working experience in B2B product marketing with proven success in crafting messages and accelerating product adoption for defined customer segments. You have a background of using internal and external market data to make products successful, solid skills, experience in writing stories and translating product features into advantages and benefits. In addition to your experience in working with customers in vertical markets such as Manufacturing, Power, Rail, Oil & Gas you have a good understanding of embedded/edge/cloud computing, data science, software development, industrial networking/connectivity solutions and IIoT. You have demonstrated sharp analytical thinking combined with a pragmatic working method and a clear conceptual outcome. You will encounter an open-minded corporate headquarter which actively supports the regional business in a professional way. Your travel time will be 25% of total time and your language skills in English and German are fluent (written and spoken).


    are you interested? Please send us your application with stating the reference number RDE19229h.