Hands-on expert in IIoT (products, services, solutions)
The purpose of this position is to communicate the value of the client’s IIoT portfolio, and why it’s important to their customers’ business. You will be responsible for defining and documenting the market positioning of the client’s IIoT portfolio for the European market, working closely with the client and partner sales teams to communiacte strategic positioning, receive feedback about about market needs and competition. You will create messages for customers that explain the benefits of product features, and compelling stories for demos, trainings, collateral content in order to grow the sales funnel and increase win rate. Your responsibility also covers delivery of presentations and demos at trade shows and webinars, adaption of global product marketing strategy to the European market and working with Marketing Communications team to integrate the client’s IIoT value proposition into all marketing activities. In any case you know your product, customers, markets, industries, applications and competition better than anyone else.